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![]() When someone clicks on these ads, it takes them directly to the app store to download the app. You can identify these ads because they have either “Play Now” or “Install Now” call-to-action. Let’s begin by taking a closer look at what differentiates Facebook App Install Ads from the other ads available. If you’re looking to spend less while driving more users to your app, this guide has a few tips and strategies you can use. It can be used across both Facebook and Instagram to target a wide range of users. ![]()
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